A Family Resemblance: Keeping One Brand Legible Across Sandblasted Stone, Glass and Metal
One logo can look crisp on paper, soft in frosted glass and surprisingly heavy in black granite. This design-led piece looks at how grain, glare, depth and viewing distance affect a brand when it is blasted into stone, glass and metal, and how to specify a coherent family of signs rather than a set of unrelated one-offs.
